Sales expert and former Cygnus CEO John French continues his discussion on the role company culture plays in retaining quality salespeople. In this video, French explores how improved communication can help publishing leaders motivate their salespeople and drive better

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  • Matthew McClosky

    To demotivate is easy. To motivate is difficult.
    The challenge for sales management is defining short and long term motivations from each sales rep.
    Good open communication is the the key.