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eLearning: Webinars & Virtual Trade Shows

Publishing Business webinars are live, interactive, educational conferencing sessions for industry professionals. As an attendee, view the webinar using your home or office PC and listen to speaker presentations via streaming audio. Publishing Business webinars are an offering from the Target Marketing Group.

Read on for a list of all of our upcoming webinars, as well as webinars available on-demand in the Target Marketing Group webinar library. Our editorial team continuously reviews the webinar listings on this page, so you can be sure that all of the archived webinars contain timely information that will benefit you and your business.

Experiencing difficulty accessing/viewing a webinar? Please call (800) 627-2689.

Interested in information about sponsoring a Publishing Business or Target Marketing Group webinar? Click here.

 

Archived eLearning Events

Is Digital For Me? Making Strategic Business Decisions About Digital Publications

(Nov 13, 2012)
  • Duration: One hour
  • Speakers: Charity J. Delich, Marketing & Public Relations Manager, strategy+business, Booz & Company (N.A.) Inc.; Justin Boling, Marketing Manager, Group Publishing; Jim Kushlan, Publisher, Editorial Director, and Co-Owner, 310 Publishing LLC and AMERICA IN WWII
  • Sponsored by: BlueToad
 

Proven Strategies for Monetizing Digital Content

(Nov 6, 2012)
  • Duration: One hour
  • Speakers: Chris Dorbandt, Managing Director, Consumer Marketing, Scientific American Magazine; Chris Courtney, Mobile Products Manager, Tribune Company
  • Sponsored by: CDS Global
 

Surviving the Death of Display Ads (2012 Publishing Business Virtual Conference session)

(Sep 13, 2012)
  • Duration: 50 min
  • Speakers: Jay Lauf, Publisher and Vice President, The Atlantic; Alex Durham, Advertising Director, The Saturday Evening Post Society; Scott Singer, Managing Director, Discover Digital Group
 

Custom Publishing: Opportunities in Content Marketing (2012 Publishing Business Virtual Conference session)

(Sep 13, 2012)
  • Duration: One hour
  • Speakers: Joe Pulizzi, Founder, Content Marketing Institute
  • Gordon Plutsky, Chief Marketing Officer, King Fish Media; Sean Murphy, Vice President, Custom Media, American Express Publishing
  • Sponsored by: Act-On Software
 

Marketing in the "Pinteresting" World of Booming Social Media (2012 Publishing Business Virtual Conference session)

(Sep 13, 2012)
  • Duration: 50 minutes
  • Speakers: Meredith Broussard, Co-Founder, Broussard Peskowitz Communication; Kate Kelly Smith, SVP, Publishing Director and Chief Revenue Officer, House Beautiful, Hearst Corp.; Rebecca Schinsky, Associate Editor/Community Manager, Book Riot; Greg Wacks, Director of Content & Community, Spreecast
  • Sponsored by: Digimarc
 

Are Apps the Past? (2012 Publishing Business Virtual Conference session)

(Aug 27, 2012)
  • Time: 2:00 p.m. ET
  • Speakers: Deb Gallagher, Director of Marketing & Operations, MIT Sloan Management Review; Shouvik Paul, VP of Business Development, MAZ Digital LLC; and Mike Haney, Chief Product Officer, Mag+
 

Winning and Losing Revenue Strategies Roundtable (2012 Publishing Business Virtual Conference session)

(Aug 27, 2012)
  • Time/Duration: 12:05pm ET; One hour
  • Speakers: Dean Horowitz, VP, Media Operations, Vance Publishing and Charles Koones, President & CEO, Moontide Media
  • Sponsored by: iPacesetters
 

Today's Production Department: New Strategies For Saving Time and Money

(Aug 2, 2012)
  • Duration: One hour
  • Speakers: Kim Latreille, National Director, Production, St. Joseph Media (Toronto); Len Goins, Manager, Premedia, Rogers Publishing; Kin Wah Lam, Director of Digital Development, Time Inc.
  • Sponsored by: SendMyAd
 

Strategies to Extend Your Brand in the Digital Era

(Jul 17, 2012)
  • Duration: One hour
  • Speakers: John Sparkman, Managing Publisher, The Christian Science Publishing Society and Beth Roy, Vice President, Client Management, CDS Global
  • Sponsored by: CDS Global
 

Audience Development: 15 Ways to Capture Audience Data (2011 Publishing Business Virtual Show session)

(Feb 7, 2012)
  • Duration: One hour
  • Speakers: Andrew Sambrook, General Manager, IDG List Services; Matt Shanahan, Senior Vice President of Strategy, Scout Analytics; and Brian Craig, Director, Account Management, Paradysz Direct
 

Monetizing Apps: The Why, How and What You Need to Know to Profit From This Rapidly Growing Market (2011 Publishing Business Virtual Show session)

(Feb 7, 2012)
  • Duration: One hour
  • Speakers: Patricia Clark, VP of Sales and Sponsorships, Zumobi; Tim Geisenheimer, VP Mobile Business Development, Pontiflex
  • Sponsored by: Litle & Co.
 

Internet Armageddon: Why no one will ever make any money on the Internet (2011 Publishing Business Virtual Show session)

(Feb 7, 2012)
  • Duration: One hour
  • Speakers: Neil Stiles, President / Administrative Manager, Variety
 

Selling 360: Serve today's multichannel-hungry marketer and maximize revenue (2011 Publishing Business Virtual Show session)

(Feb 7, 2012)
  • Duration: 30 minutes
  • Speakers: Jeannine Shao Collins, Executive Vice President, Chief Innovation Officer, Meredith 360
 

The Printer's Evolution in a Changing Market: New Solutions to Help Publishing Partners Succeed (2011 Publishing Business Virtual Show session)

(Feb 3, 2012)
  • Duration: One hour
  • Speakers: Alex Brown, President, Printmark: Mark Witkowski, VP of Technology, Sheridan Group; Matt Kammerait, Product Manager, Interactive Print Solutions, Quad/Graphics
  • Sponsored by: Sheridan Magazines
 

DRM: The Do's, Don'ts and Profitable Strategies for Digital Rights Management (2011 Publishing Business Virtual Show session)

(Feb 3, 2012)
  • Duration: One hour
  • Speakers: Christoph Brem, Vice President of Sales, Attributor; Andrew Brenneman, Founder, Finitiv
 

QR Codes and Tags Decoded: How They Are Being Used to Unite Print, Mobile and Web … and How You Can Benefit From Them and the Analytics They Offer (2011 Publishing Business Virtual Show session)

(Feb 3, 2012)
  • Duration: 45 min
  • Speakers: John Fauller, Director of Print-to-Mobile, Conde Nast; Karen Howe, Marketing Director, Microsoft Tag; John Puterbaugh, Founder/CEO, Nellymoser
 

Grow Your Audience Using Social Media (2011 Publishing Business Virtual Show session)

(Feb 3, 2012)
  • Duration: 45 min
  • Speakers: John Foley, CEO, interlinkONE
 

Digital Editions: Increase Your Open Rates and Audience Engagement (2011 Publishing Business Virtual Show session)

(Feb 3, 2012)
  • Duration: One hour
  • Speakers: Bill Thompson III, Editor, Birdwatcher's Digest; Ron Matejko, President, MVP Media
  • Sponsored by: Zinio
 

Are Your Audience-Building Efforts Suffering Due to Consumer Privacy Concerns?

(Feb 2, 2012)
  • Duration: One hour
  • Speakers: Tina Hou, Director of Product Marketing, TRUSTe; Lou Ann Sabatier, Principal, Sabatier Consulting
  • Sponsored by: TRUSTe
 

2-D Barcodes: Scanning the Horizon for Publicity and Profit

(Dec 13, 2011)
  • Duration: One hour
  • Speakers: Claudia Jepsen, Executive Director of Marketing, This Old House Scott Omelianuk, Editor, This Old House
  • Sponsored by: Microsoft Tag
 

Tablet Publishing: A-Z with WoodWing's Tablet Publishing Solution

(Sep 13, 2011)
  • Duration: One hour
  • Speakers: Victor Cardoso, Evangelist, WoodWing
  • Sponsored by: WoodWing
 

Digital Editions and Apps: Exploring Ways To Integrate Your Digital Strategy

(Jul 14, 2011)
  • Duration: One hour
  • Speakers: Jaclyn Strominger, Vice President Sales & Marketing, Superior Media Solutions; Jason Guest, Publisher, Centro Y Sur magazine
  • Sponsored by: BlueToad
 

Reading the Future: Digital Magazines

(Apr 13, 2011)
  • Duration: One hour
  • Speakers: Jeanniey Mullen, Global EVP & Chief Marketing Officer, Zinio and VIVmag; Cheryl Goodman, Director of Publisher Relations, Qualcomm MEMS Technologies
  • Sponsored by: Zinio
 

Best Practices on Protecting Your Greatest Asset: Your Audience Data

(Mar 8, 2011)
  • Duration: One hour
  • Speakers: Pegg Nadler, President, Pegg Nadler Associates, Inc.; Rhonda Drake, Founder, Drake Direct - Database Marketing Specialists; Osman Perksoy, Principal Product Manager, Litle & Co.
  • Sponsored by: Litle & Co.
 

Special Afternoon Keynote Address: Solving the Strategy Puzzle - As seen during the 2010 Publishing Business Virtual Conference & Expo

(Sep 16, 2010)
  • Duration: 45 minutes
  • Speakers: Dr. Michael Raynor, Consultant, Deloitte Consulting LLP
 

The Magazine Publisher's Field Guide to Mobile - As seen during the 2010 Publishing Business Virtual Conference & Expo

(Sep 16, 2010)
  • Duration: One hour
  • Speakers: Drew Schutte, Chief Digital Officer, Conde Nast Digital and Stephan Scherzer, Executive Vice President/General Manager, IDG PC World Inc., Macworld LLC
  • Sponsored by: MoFuse
 

Special Keynote Interview: Expanding Publishing Borders - As seen during the 2010 Publishing Business Virtual Conference & Expo

(Sep 16, 2010)
  • Duration: One hour
  • Speakers: Bob Carrigan, CEO, IDG Communications Worldwide, interviewed by Chris Foster, President and COO, GIE Media
 

Deconstructing Digital Distribution: Your Best Options and Tips for Managing the Process - As seen during the 2010 Publishing Business Virtual Conference & Expo

(Sep 16, 2010)
  • Duration: One hour
  • Speakers: Mike Rosiak, Lead Content Architect, Wolters Kluwer Health; Jenny Bullough, Manager, Digital Content, Harlequin Enterprises Ltd.
  • Sponsored by: Virtusales
 

Digital Editions: How to Drive Revenue and Tap Other Opportunities Many Publishers Overlook - As seen during the 2010 Publishing Business Virtual Conference & Expo

(Sep 16, 2010)
  • Duration: One hour
  • Speakers: Gregg Hano, VP Group Publisher, Bonnier’s Technology Group; Martha Schwartz, Vice President, Group Sales at TechWeb/Infoweek, a division of United Business Media; Jeff Price, President and Publisher, Sporting News
  • Sponsored by: Nxtbook Media
 

The Search for the “Do It All” Service: Your Guide to Multiplatform Conversion Options and Services - As seen during the 2010 Publishing Business Virtual Conference & Expo

(Sep 16, 2010)
  • Duration: One hour
  • Speakers: Don Falletti, Director, OMS Print, TimeXchange, E-MaG, Time Inc; John Dougherty, Director of Content Management, Hachette Filipacchi Media, U.S.; Jeffrey Rule, Managing Director of Product Development and Innovation, Hanley Wood
  • Sponsored by: SPi Global
 

Digital Content: Beyond the E-book - As seen during the 2010 Publishing Business Virtual Conference & Expo

(Sep 16, 2010)
  • Duration: One hour
  • Speakers: Andrew Brenneman, President, Finitiv; Book Business Columnist; Michel Kripalani, President, Oceanhouse Media Inc.; Shannon Holman, Director of Content Management, McGraw-Hill Higher Education's Digital Products Group; Jeff Mathews, Vice President of Corporate Strategy, Business Development and Investor Relations, Scholastic Corp.
  • Sponsored by: Aptara
 

Feeling Unsocial? Simple Ways to Make Social Media Work for You! - As seen during the 2010 Publishing Business Virtual Show and Conference

(Sep 16, 2010)
  • Duration: 45 minutes
  • Speakers: Bill Pryor, Former Publishing Executive with The Pohly Company; Matt Sullivan, Web Director, Esquire Magazine; Bruce Plantz, VP Director of Content, Watt Publishing Co.
  • Sponsored by: Zinio
 

Book Publishers and the Mobile Era: Are You Missing the Mobile Opportunity? - As seen during the 2010 Publishing Business Virtual Conference & Expo

(Sep 16, 2010)
  • Duration: One hour
  • Speakers: Judith Curr, Executive Vice President and Publisher of Atria Books and Washington Square Press; John Barker, Director Strategic Product Design, Wolters Kluwer
 

Converting Digital Dimes to Digital Dollars - As seen during the 2010 Publishing Business Virtual Show and Conference

(Sep 16, 2010)
  • Speakers: Eric Shanfelt, President and Founder, eMedia Strategist, Inc.; Jason Brown, Vice President of Digital, Canon Communications ; Chad Phelps, Executive VP of Emedia, F+W Media; Breda O'Reilly, Digital Advertising Manager, The Atlantic/TheAtlantic.com
  • Sponsored by: ARGI
 

Publishing Business 2010 Virtual Conference & Expo

(Sep 16, 2010)
  • Time: 10:00 am - 5:00 pm ET
 

Digital Publishing and Advertising Dollars - Market to the technically inclined masses and drive ROI

(Aug 17, 2010)
  • Duration: One hour
  • Speakers: Jeanniey Mullen, Global Executive Vice President, CMO, Zinio and VIVmag; Bob Sacks, CEO Precision Media Group and Industry Expert; Stephanie Jackson, Director, Strategic Marketing Solutions, Zinio; Adrienne Wallace, Vice President of Marketing, VIVmag
  • Sponsored by: Zinio
 

Custom Publishing: an Untapped Opportunity for Your Business

(Jul 15, 2010)
  • Duration: One hour
  • Speakers: Bruce Brandfon, Vice President, Publisher, Scientific American; Lori Rosen, Executive Director, Custom Publishing Council and President, The Rosen Group; Eric Schwartz, President and Publishing Director, The Consumer Technology Publishing Group/Napco
  • Sponsored by: NewPage Corporation
 

Ad Production Automation Equals Increased Profitability

(Jun 16, 2010)
  • Duration: One hour
  • Speakers: Steve Romeo, Director of Strategic Sourcing, Hachette Filipacchi Media U.S.; Robert Fenikowski, Prepress Manager, Hachette Filipacchi Media U.S.
  • Sponsored by: SendMyAd
 

Webinar Leads Demystified – Best practices for leveraging both webinar registrants and attendees

(Apr 28, 2010)
  • Duration: One hour
  • Speakers: Dan McDade, President & CEO, Point Clear; M.H. “Mac” McIntosh, President, Mac McIntosh Inc.
  • Sponsored by: ON24
 

Dynamic Ads in Digital Publications - 10 Steps You Need to Take in the Next 90 Days

(Apr 15, 2010)
  • Duration: One hour
  • Speakers: Jeanniey Mullen, Executive Vice President, Chief Marketing Officer, Zinio and VIVmag, Dr. Jim Taylor, Vice Chairman
  • Sponsored by: Zinio
 

Engaging Customers on the Third Screen: How Mobile Is Changing the Way People Interact With Your Publishing Brand

(Dec 8, 2009)
  • Duration: One hour
  • Speakers: Tom Smith, VP, Web Analytics, InformationWeek Business Technology Network, Techweb; David Langevin, VP, Digital Business Development, Houghton Mifflin Harcourt; Annette Tonti, CEO, Mofuse
  • Sponsored by: MoFuse, Inc.
 

How Search-Satisfied Is Your Audience?

(Dec 11, 2008)
  • Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
  • Speakers: Diane Burley, Industry Specialist, Nstein
  • Sponsored by: Nstein
 

Digital Magazines - Readership and Revenue Opportunities with an Emerging Product

(Nov 18, 2008)
  • Duration: One hour
  • Speakers: Allan Brown, Graduate Prospects; Anne Drobish, NewBay Media
  • Sponsored by: Nxtbook Media
 

Profiting From Online Lead-Gen Strategies: B-to-B and Consumer Case Studies

(Oct 23, 2008)
  • Duration: One hour
  • Speakers: Maurice Bakley, VP, Web Business, FierceMarkets; Olga Lugones, Research Director, Travel + Leisure
  • Sponsored by: ARGI
 

How to Make More Money With Your Repurposed Content

(Jul 15, 2008)
  • Duration: One hour
  • Speakers: Jonathan Meyers, Director of International Operations, Forbes.com; Syndia Torres, Director, Incisive Media (formerly ALM)
  • Sponsored by: Wright's Reprints
 

Recoup Lost Profits with Effective E-Newsletters

(May 21, 2008)
  • Duration: One hour
  • Speakers: Eric Shanfelt, Executive VP of Online Media, Aspire Media / Interweave Press; Huw Griffiths, Marketing Director, Campaigner
  • Sponsored by: Campaigner
 

E-mail Communications for the Web 2.0 World

(Aug 22, 2007)
  • Duration: One hour
  • Speakers: Luc Vezina, VP, Marketing and Product Management, GOT Corporation; Bill Baird, President, Baird Direct Marketing; Vicki Gardner, Director of Information Technology, SpecComm International
  • Sponsored by: Campaigner