Advertisement
 

Webinars

Publishing Business webinars are live, interactive, educational conferencing sessions for industry professionals. As an attendee, view the webinar using your home or office PC and listen to speaker presentations via streaming audio. Publishing Business webinars are an offering from the Target Marketing Group.

Read on for a list of all of our upcoming webinars, as well as webinars available on-demand in the Target Marketing Group webinar library. Our editorial team continuously reviews the webinar listings on this page, so you can be sure that all of the archived webinars contain timely information that will benefit you and your business.

Experiencing difficulty accessing/viewing a webinar? Please call (800) 627-2689.

Interested in information about sponsoring a Publishing Business or Target Marketing Group webinar? Click here.

Upcoming Webinars


Making Books Social

(Apr 6, 2010)
  • Time/Duration: 2:00 p.m. ET; One hour
  • Speakers: Brett Cohen, Vice President, Quirk Books
 
 

Archived Webinars


Customized Books… What is the Opportunity?

(Feb 11, 2010)
  • Duration: One hour
  • Speakers: Richard Adey, Director, Penwizard; Rick Bellamy, CEO, RPI
 

Engaging Customers on the Third Screen: How Mobile Is Changing the Way People Interact With Your Publishing Brand

(Dec 8, 2009)
  • Duration: One hour
  • Speakers: Tom Smith, VP, Web Analytics, InformationWeek Business Technology Network, Techweb; David Langevin, VP, Digital Business Development, Houghton Mifflin Harcourt; Annette Tonti, CEO, Mofuse
 

The Future of the Book: How to Stay in the Game

(Nov 18, 2009)
  • Duration: One hour
  • Speakers: Carolyn Pittis, Senior Vice President, Global Marketing Strategy and Operations, HarperCollins Publishers; David Prentice, Account Executive, Lightning Source Inc.; Noora Guldemond, Head Sales & Marketing, metaio, Inc.
 

Books on Demand: It’s Just Smart Business!

(Oct 15, 2009)
  • Duration: One hour
  • Speakers: Dr. Walter Silva, Founder, Conceptual Product Development; Bob Rymarchuk, Owner, UBR Services
 

On-Demand Publishing: The Bottom Line - Solve challenges of conventional book publishing and directly impact revenue

(Jul 30, 2009)
  • Duration: One hour
  • Speakers: John Lacagnina, President & CEO, ColorCentric Corporation; Steve Pratt, Director of Technology, Integrated Book Technology
 

Google Book Search: How to Promote All of Your Books on Google - for Free

(Dec 16, 2008)
  • Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
  • Speakers: Roland Lange, Strategic Partner Development, Google, Inc.
 

How Search-Satisfied Is Your Audience?

(Dec 11, 2008)
  • Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
  • Speakers: Diane Burley, Industry Specialist, Nstein
 

Profiting From Online Lead-Gen Strategies: B-to-B and Consumer Case Studies

(Oct 23, 2008)
  • Duration: One hour
  • Speakers: Maurice Bakley, VP, Web Business, FierceMarkets; Olga Lugones, Research Director, Travel + Leisure
 

Leveraging the Kindle - How to maximize the Kindle’s benefits to your readers and your business

(Aug 21, 2008)
  • Duration: One hour
  • Speakers: Joe Wikert, Vice President and Executive Publisher, John Wiley & Sons
 

How to Make More Money With Your Repurposed Content

(Jul 15, 2008)
  • Duration: One hour
  • Speakers: Jonathan Meyers, Director of International Operations, Forbes.com; Syndia Torres, Director, Incisive Media (formerly ALM)
 

10 Tips for Using Digital Book Technologies to Drive Sales and Create New Consumer Experiences

(Jun 19, 2008)
  • Duration: One hour
  • Speakers: Malle Vallik, Director Digital Content & Interactivity, Harlequin Enterprises Ltd.
 

Recoup Lost Profits with Effective E-Newsletters

(May 21, 2008)
  • Duration: One hour
  • Speakers: Eric Shanfelt, Executive VP of Online Media, Aspire Media / Interweave Press; Huw Griffiths, Marketing Director, Campaigner
 

Digital Strategies: Getting the Most Bang for Your Buck

(Apr 29, 2008)
  • Duration: One hour
  • Speakers: Laura Dawson, Independent Consultant
 

Developing a Digital Distribution Strategy

(Feb 12, 2008)
  • Duration: One hour
  • Speakers: Andrew Brenneman, Manager, Digital Media Group, University of Chicago Press, Books Division
 

What Every Publisher Needs to Know About Content Management

(Dec 5, 2007)
  • Duration: One hour
  • Speakers: Bill Trippe, Senior Analyst, Gilbane Group; Jabin White, Vice President for Product Development, Silverchair Inc.
 

E-mail Communications for the Web 2.0 World

(Aug 22, 2007)
  • Duration: One hour
  • Speakers: Luc Vezina, VP, Marketing and Product Management, GOT Corporation; Bill Baird, President, Baird Direct Marketing; Vicki Gardner, Director of Information Technology, SpecComm International
 

Expand Your Brand: Webinars for Publishers

(Oct 19, 2006)
  • Duration: One hour