10 Ways Publishers Can Optimize Their Websites
Sponsored by: Swiftype
Speakers: Sal Fuentes, CEO, Decision Counsel; Matt Riley CEO Swiftype
Once you get readers to your site, holding their attention is the name of the game. Greater engagement leads to devoted audiences, more ad impressions, and readers more likely to sign up for a newsletter, attend an event, or pay for a subscription. From speed and ease of navigation to site search and content strategy, publishers must stay vigilant in their quest to create sticky on-site experiences as they vie with platforms like Facebook and Snapchat for consumer attention.
In this webinar we’ll hear how publishers can optimize their sites to meet key business objectives. Some of the tactics to be covered will include:
- Increasing content engagement & decreasing bounce rate
- Improving site search & using search metrics
- Balancing revenue and UX objectives
- Keeping up to speed on mobile design
- Using analytics to drive web and content strategy
Sponsored by Switftype
Couldn't make it on June 7? No problem! Publishing Executive webinars are archived for 90 days after the live event. Click here to register and get access to this webinar, both live and on-demand.