5 Ways Publishers Can Harness the Power of Demographic & Behavioral Data
Sponsored by: Omeda
Speakers: AnnMarie Wills, VP Audience and Data, SourceMedia and James Capo, CRO, Omeda
Many publishers have established a diverse product mix that includes events, websites, print publications, and more. Publishers are also learning that rich audience data is the fuel for driving growth across a product portfolio. In this webinar, we’ll investigate how a 360-degree view of audience data can drive revenue and new audience engagement.
Tune in to this webinar to learn how audience data can:
• increase product subscriptions
• improve requalification (instead of telemarketing)
• increase event registration
• re-engage dormant audience members
• transform anonymous traffic to known users
Sponsored by Omeda
Couldn’t make it on January 26th? No problem! Publishing Executive webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.