Audience Development: 15 Ways to Capture Audience Data (2011 Publishing Business Virtual Show session)

February 7, 2012

• Presented By: Publishing Executive and Book Business
• Duration: One hour

• Speakers: Andrew Sambrook, General Manager, IDG List Services; Matt Shanahan, Senior Vice President of Strategy, Scout Analytics; and Brian Craig, Director, Account Management, Paradysz Direct

• Moderator: Lou Ann Sabatier, Principal, Sabatier Consulting

• Click Here: Audience Development: 15 Ways to Capture Audience Data

Click above/below to view this webinar, originally offered as a session at the 2011 Publishing Business Virtual Conference & Expo.

Audience development is at the top of the priority chart for many publishers today. In this engaging session, you'll hear from panelists (from a variety of publishing segments) effective tactics they've implemented to drive traffic to their websites, boost print circulation and even newsstand sales.

Click here to view this session today.