Driving Event Revenue: Content & Digital Strategies That Work
Sponsored by: Sheridan
Speakers: Francesco De Camilli, COO, Bisnow Media; Jamie Bay Nishi, Senior Director, Devex LIVE; Erin Rose Groh, Director of Sponsor Experience, SheKnows Media
Events have proven to be a bright spot for publishers as they seek to monetize their audiences in new ways. Many publishers have stood up successful events businesses, supplementing waning print and elusive digital revenue. And events can often serve to bring publishers’ content to life, casting their magazine brands in the best possible light.
Yet, as many publishers have learned, events are a lot of work. Aligning digital, marketing, and content strategies with events has become crucial for publishers as they grow this new revenue line.
Register for this webinar to learn:
- How publishers are using content strategy to support their event strategy and attendee recruitment
- Digital platforms publishers are using to build event awareness and improve attendee experiences
- How events can buoy other parts of your business and enhance your brand
- How publishers are building campaigns for advertisers based around their events to increase revenue
Sponsored by Sheridan