Why a Mobile-First Approach is Essential for Digital Publishers
Sponsored by: Swiftype
Speakers: Matt Riley, CEO, Swiftype; Adam Sherk, VP SEO and Social Media, Define Media Group
With the ongoing shift to mobile, the way your audience consumes content is changing rapidly. In fact, according to an October 2016 report from StatCounter, mobile internet usage surpassed desktop.
Your readers are spending more time consuming content via mobile, and desktop is becoming a “secondary touch point” for an increasing number of digital users. Therefore, it’s important to know key strategies for creating a mobile-friendly user experience – or your website may suffer.
Tune in on February 16th at 1:00 pm ET/10:00 am PT to learn more about:
- Website KPI’s relevant to mobile
- How Google’s mobile-first updates will impact your website
- Which mobile approach is best for your site
- Why your reader’s experience via mobile is key
Sponsored by Swiftype
Couldn’t make it on February 16th? No problem! Publishing Executive webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.
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