How Publishers Can Use Personalization to Drive Engagement & Conversion
Sponsored by: Swiftype
Speakers: James Arnold, VP, Digital Sales, Farm Journal Media; Jason Jean, Algorithm Architect, Forbes Media; Matt Riley, Co-founder & CEO, Swiftype
As the conflicting agendas of platforms and publishers become more apparent, publishers are reawakening to the importance of attracting and holding audience attention on their own websites – and then converting them.
Today, creating a “sticky” environment calls for new tools and tactics. Increasingly that’s means personalizing the user’s experience from the time they arrive to the time they opt in or click buy. By capitalizing on rich audience data to increase relevancy, publishers are in a position to add greater personalization to drive key business objectives, including ad revenue, audience growth, and user generated revenue.
Tune in to learn:
- How publishers can use behavioral data to personalize content and marketing experiences and drive business objectives
- How on-site search data can be used to optimize content strategy and serve more relevant content
- Tips for boosting engagement and what metrics matter most
- Ways to increase conversions with engaged audiences
Sponsored by Swiftype
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