How Publishers Are Using CDPs to Drive Engagement and Revenue
Sponsored by: BlueConic
Speakers: Tara Tesimu, Chief Digital Officer, Winsight; Kyle Rickhoff, Corporate Director of Digital Platforms, Lee Enterprises; Cory Munchbach VP, Marketing BlueConic
The goal of the Customer Data Platform (CDP) is to help publishers collect, analyze, and act on their data in one platform and move toward the long sought-after 360-degree view of their readers. But what kinds of initiatives should publishers actually tackle once they identify readers and understand their behaviors across platforms? There are quite a few. From content personalization to smarter retargeting, understanding how and where readers engage with content unlocks a number of revenue and audience growth opportunities for publishers. In this webinar, executives from Lee Enterprises and Winsight will share how they use CDPs to meet their business objectives.
Webinar attendees will learn:
- How CDPs can help publishers unlock new insights about their audiences by streamlining audience segmentation and analysis
- About practical applications for CDPs, like launching new subscription products, converting unknown users to known, and cross- and up-selling existing subscribers
- What results CDPs have driven for Lee Enterprises and Winsight and how these companies plan to use the technology in the future