Sizing Up the Customer Data Platform (CDP) Opportunity for Publishers
Sponsored by: BlueConic
Speakers: Geoff Deakin VP, Data Product Development Randall-Reilly; Cory Munchbach VP, Marketing BlueConic
As if marketing tech stacks needed another three-letter acronym, CDPs -- AKA, customer data platforms -- have joined the fray and caused a lot of buzz among publishers recently. As with any new technology, publishers are eager to identify the potential use cases and opportunities that CDPs present. This webinar, the first in a two-part series, will help answer some of publishers' pressing questions about CDPs.
Register to learn:
- What a customer data platform is and what it does
- How CDPs compare to other data management solutions and how they fit into a publisher's tech stack
- The potential ROI for a customer data platform
- How publishers can get started with a CDP by identifying relevant use cases
- How publisher Randall-Reilly is using a CDP activate, engage & monetize new audience segments
Can't make it on July 27? No problem! Publishing Executive webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.