Strategies for Growing Revenue on Mobile Devices
Sponsored by: BlueToad
Speakers: Kevin Heery, Senior VP of Digital, Time Inc.; Miles Stiverson, Digital Director, Travel + Leisure; and Paul DeHart, Co-owner and CEO, BlueToad, Inc.
Mobile is both an exciting and frustrating platform for publishers. While mobile content enables publishers to reach consumers who are increasingly dependent on their smartphones, it is also a platform that’s littered with disruptive and often ineffective ad experiences. As a result, roughly 20% of global smartphone users block ads on their devices. That’s millions of dollars in revenue that publishers are missing out on.
Luckily, some publishers have had success monetizing their mobile content by pursuing revenue streams that work on mobile including native advertising, paid content, sponsorships, and more. In this webinar we’ll provide concrete examples of how publishers have turned their mobile content into revenue drivers.
Attendees will learn:
• Techniques for creating and selling responsive advertising that provides value to the advertiser and reader.
• How to bypass ad blockers by selling native advertising or custom content.
• How alternative revenue streams like ecommerce, paid events, and lead generation can be applied to the mobile platform.
• Strategies for selling paid subscriptions to mobile users.