Strategies for Increasing Email & Newsletter Revenue
Sponsored by: PostUp
Speakers: David Dubrino, VP, Digital Web Initiatives, Robb Report; Jennifer Mosley, Director of Audience Development for Modern Healthcare, Crain Communications; Keith Sibson, Vice President, Product & Marketing, PostUp
With the rise of ad blockers, sinking CPMS, and viewability plaguing the traditional display ad business, publishers have gotten keen to capturing emails and growing their audience of known users. These individuals are typically highly-engaged and highly-qualified.
The other side of growing a hearty email audience is increasing and diversifying the revenue streams you earn from these engaged audiences. Savvy publishers are finding smart ways to diversify and increase their email and newsletter revenue streams.
Sign up for this webinar to learn:
· How leading publishers are increasing revenue from email and e-newsletters
· New ways to diversify email revenue through native ads, dynamic content ads, programmatic, and more.
· Best practices for optimizing email engagement and monetization
· The role of high-quality, personalized content in driving email revenue
· Tools and strategies for selling email and newsletter products