Using Analytics to Increase Discoverability & Expand Your Audience
Sponsored by: Parse.ly
Speakers: Abby Sjoberg, Associate Director of Audience Development, Vogue.com; Len Roberto, Jr., Director Audience Data, Northstar Travel Media; and Clare Carr, VP of Marketing, Parse.ly
Make no mistake: readers consume digital content on the platform, device, and time-of-day of their own desire. In order to optimize content discoverability and engagement, publishers need to expand their knowledge of when, where, and how their audiences engage with content.
Analytics offers invaluable insights into how audiences consume different types of content across platforms and devices. With this wisdom in hand, publishers can hone their content strategies to reach target audiences and drive key objectives, such as site traffic, audience growth, and conversion.
Register for this webinar to learn:
- How readers use third-party platforms like Google and Facebook to discover different types of content
- How the type of content you publish should impact your content and referral strategy
- How publishers can use these insights to deliver more targeted and engaging content to prospective readers
- How publishers are using data insights to drive engagement, conversions, and revenue
Sponsored by Parse.ly
Couldn’t make it on September 14th? No problem! Publishing Executive webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.