Using Technology to Enhance A Publishing Business, Part 1: Exploration, Discovery & Adoption
Sponsored by: Blanchard Systems
Speakers: Jacqui LaMorte, Director of Workflow Operations, Bauer Media Group USA, LLC; Ajay Masih, PMP, Senior Manager, Print Operations, Rogers Communications; and Cathy Underwood, Senior Director, Print Production, Hanley Wood
Learn from three diverse publishers how they utilize technology to improve their businesses. With the common goals to increase revenue, maximize profitability, and streamline workflows, these publishers searched far and wide to find the right production solution. Join us to hear their stories in a three-part webinar series focused on their search for production solutions, their day-to-day use of the SendMyAd and Virtual Publisher platforms, and the impact technology had on workflow, overall revenue, client and interdepartmental communication, and more.
Part 1 in this series will focus on the publishers’ search for the perfect solutions for streamlining the reception of ad materials and planning and producing their printed issues. Learn from the experiences their teams had during the adoption and onboarding phases of their journey.
Attend this webinar to learn:
- How these publishers conducted their search for production solutions and what their key objectives were.
- How production technology can be used to streamline workflow for handling ad materials.
- How publishers are using nimble production systems to plan and produce print issues with greater efficiency and fewer costs.
- How publishers used new tools to save time, cut costs, and improve communication internal and external communication.
Sponsored by Blanchard Systems
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