Speakers: James Arnold, VP, Digital Sales, Farm Journal Media; Jason Jean, Algorithm Architect, Forbes Media; Matt Riley, Co-founder & CEO, Swiftype
Today, creating a "sticky" environment calls for new tools and tactics. Increasingly that means personalizing the user’s experience from the time they arrive to the time they opt in or click buy. By capitalizing on rich audience data to increase relevancy, publishers are in a position to add greater personalization to drive key business objectives, including ad revenue, audience growth, and user generated revenue.
Speakers: Ryan Dohrn, Founder, Brain Swell Media and Paul DeHart, Co-owner and CEO, BlueToad, Inc.
Ryan Dohrn is a 25-year media sales expert who helps publishers transition to more digitally focused revenue models. In this webinar Dohrn will focus on 5 fundamental strategies you need to embrace if you hope to succeed in the digital future of publishing. His advice will be tactical, practical, and immediately applicable.