How do you get people to notice your association’s app among the millions of others in the app stores? We’re glad you asked.
PROMOTION STARTS AT HOME
To maximize the number of eyes on your new mobile application, you’ll need to start at home base.
1. Create a search-engine-optimized webpage or microsite.This one-stop shop will help users, journalists, and curious onlookers quickly and easily understand the app’s value. A 2015 Google/Ipsos survey showed that one in four users discover apps through search engines. Building an optimized page for your app will help you get a bigger piece of that pie.