5 Challenges the Apple Watch Poses for Publishers
The Apple Watch's official release day is Friday, and strategy leads from digital media companies the world over are bracing themselves for the awkward question: "What's our wearables strategy?" Here are the five things to know when the guy in the corner office wants to pick your mind on how to respond to the coming smartwatch revolution.
There won't be scale for some time.
After receiving nearly 1 million U.S. preorders, Apple is expected to sell 20 million units this year and maybe 40 million next year - but even if they hit the numbers