Adblock Extension with 40 Million Users Sells to Mystery Buyer, Refuses to Name New Owner
Adblock, a popular extension for blocking advertising in Chrome and Safari with more than 40 million users, was quietly sold today.
The extension displayed a popup on October 1 saying that it is now allowing EyeO’s acceptable advertising — which allows advertisers to buy their way onto the whitelist — through the filter.
Buried in the bottom of that message, however, was a more notable change: Adblock has been sold.
What’s strange is that the company won’t disclose who it’s been sold to, why it was sold, or how much it was sold for.