Apple Inc. wants to become a subscription powerhouse for music, apps, online video, news and more. The company’s negotiations with news and magazine publishers offer a glimpse at the challenges this strategy will face.
Bloomberg News detailed on Wednesday why some news and magazine publishers are wary of Apple’s effort to refashion Texture, a company Apple acquired this year that offers a collection of digital magazines for $10 a month. One concern is that Apple could lure publications’ current subscribers, who might save money by reading the same articles on a revamped Texture instead.
It struck me that Apple is repeating many of the same missteps from its earlier digital news and magazine hub called Newsstand and from its multiple attempts at subscriptions for online television. And I’m equally surprised that Apple’s vision for Newsstand 2.0 — or at least what journalists have unearthed so far — seems unoriginal and potentially misguided.