Apple Says it is ‘Shutting Down’ Tracking From Like & Share Buttons and Conversation Platforms
Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer conference, on Monday. Apple is taking aim at Facebook’s Like buttons, Disqus comments widgets and other third-party APIs that can be used for data collection, tracking and ad targeting.
Last year, Apple shrugged at industry pushback that came after it launched Intelligent Tracking Prevention (ITP) in Safari 11 to disable pervasive ad retargeting in its browser.
During the livestreamed keynote Monday, Apple announced, “Like and share buttons and conversation windows — these can be used to track you whether you click on them or not. This year we are shutting that down.” With the launch of Safari 12, users will get a notification to choose whether share their data with third-party widgets like Facebook Like buttons, Disqus comments widgets and other plug-ins on a page.