How The Atlantic Is Scrambling to Keep Readers on Its Own Site
The Atlantic has spread its articles across platforms, from Facebook to Twitter to LinkedIn. It was one of the first publishers to launch on Facebook Instant Articles, and embraced Google’s counterpart, Accelerated Mobile Pages. It credits moves like that with a 30 percent increase in its digital audience and 20 percent increase in revenue last year.
Now, it’s doubling down on its efforts to make direct connections with readers. It has made a series of moves to make more regular readers out of people and ultimately, get more people to subscribe. Other news publications are doing the same, hoping that in the wake of the election, people will place more value on quality journalism. The Atlantic gets 15 percent of its revenue from circulation, a figure it would like to grow, though it wouldn’t say by how much.