I won’t bore you with statistics about video content dominating the internet, or stories of social networks moving towards a video-first future. I’m sure you’ve heard them all before, and are well-versed in the idea that video is vital for brands looking to get noticed in the digital age of superfast broadband and 4G mobile.
It’s no secret that the medium of moving pictures is the quickest way to catch the eye, but as more companies jump on the broadcast bandwagon, it’s increasingly tough to stand out and rise above the competition. As such, we’re witnessing a renewed emphasis on creating truly unique experiences that court that most coveted of marketing metrics: engagement.
One statistic you should take note of, then, is Think With Google research that indicates 360-degree videos achieve 42 per cent more ‘earned actions’ than standard videos. That’s almost twice the number of views, shares and subscribes - the key actions you’ll be looking at when gauging engagement rates.