How Bloomberg Leverages Content And Technology to Serve a Global Audience
Bloomberg Media’s recently launched television studio in Hong Kong plays off existing strengths across global platforms - digital, radio, print - to create synergies and serve its audience, according to Parry Ravindranathan, president and managing director, international, Bloomberg Media. But the launch of the studio is only part of a much bigger story…
“Since Bloomberg is global in nature, it reflects the way we cover news from both a global and local perspective,” Ravindranathan explained. “From the moment Australia wakes up, to when the U.S. markets close, we are providing our audience content that is important to them, whether they are commuting into work, watching our channel at home or at work on their desktop.”
Being on a variety of platforms is important to Bloomberg, because the company wants to be accessible regardless of what technology or platform is popular in a certain country, Ravindranathan said.