Bloomberg Media's CRO Thinks It's a Great Time to be a Publisher
It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On January 1, the global chief revenue officer broke down his view of the digital media landscape on LinkedIn in an inelegantly titled manifesto called "Topline Assessment and Guidance for Understanding the Current Marketing Ecosystem for Content Producers." (Spoiler: He's on team best-of-times at Bloomberg.)
Of course, publishers who aren't Bloomberg Media have a lot to envy when it comes to Bloomberg Media. For starters, it must be nice to be nestled inside a bigger financial and tech company that sells, among other things, Bloomberg Terminal subscriptions for around $25,000 a year.
But those terminals aside, Bloomberg Media has been experimenting across the board — from its consultancy play to an aggressive over-the-top streaming strategy to TicToc, a video partnership with Twitter launched last year.