Bob Guccione Jr. Is Back, This Time With A Lust For Digital
You may have heard of the Gucciones. The late Bob Guccione was the founder of adult magazine Penthouse, and his son, Bob Guccione Jr., founded Spin and Gear, and published Discover magazine.
Now, after nearly a decade away from the magazine publishing business, Guccione Jr. is back, poised to launch a digital magazine in an entirely new genre: travel.
Guccione noticed a problem with travel magazines, specifically with the two big names in the game: Condé Nast Traveler and Travel + Leisure. The coverage is “bland, generic, wallpapery-type journalism,” Guccione told me over the phone, speaking with a voice touched by an English accent and a cheery, humble disposition. Though his father was a New Yorker, the younger Guccione's mother was English and he was raised in the U.K. Now, he lives in Pennsylvania.
Guccione felt travel writing was missing an essential ingredient: humor. “There was never humor, and a life without humor is very gray,” he said.