Buzzfeed News Peddles to Readers in ‘Quiet’ Donations Push to ‘Support Reporting’
This move has allowed readers to donate from $5 to $100, and also has given them the opportunity to receive top stories as they break. This plays similarly to some to how Wikipedia or The Guardian’s ask for donations, except that Guardian’s run by a trust and Wikipedia’s a non-profit.
Buzzfeed, on the other hand, has been an ad-supported media platform since inception. One that has been toying with giving each of its properties multiple streams of revenue. Jonah Peretti had announced back in February his plan for the company to focus on bringing in dollars through advertising, commerce, and through its studios.