Chrome’s Mobile Article Recommendations Up 2,100 Percent in One Year
If you use Chrome on your phone or tablet, you’re probably familiar with the article suggestions that you see when you open a new tab in your browser. However, if you’re a publishing executive, you may not be thinking of them as a meaningful traffic source. Well, we have news for you: Research by Chartbeat’s data science team reveals that Google Chrome’s Articles for You (also known as “Chrome Content Suggestions” or “Chrome Suggestions”) is one of the fastest growing sources of publisher traffic on the internet. What does this mean for publishers?
Google Chrome’s Articles for You is an under-publicized feature of Chrome on both Android and iOS that is now the fourth most prominent referrer in the Chartbeat network (behind Google Search, Facebook, and Twitter). Even though Chartbeat is currently only tracking Articles for You referrals from Android and not from iOS, its Android referrals alone are now about two-thirds the size of all of Twitter (desktop, Android, iOS) in terms of the volume of traffic sent.
Articles for You traffic grew a shocking 2,100 percent in 2017 — from driving 15 million visits per month to publishers using Chartbeat to 341 million visits per month.