ComScore Reports Mic's Traffic Has Plummeted After Pivot to Video
recently announced it was, like many digital publishers, "pivoting to video."
In the meantime, readers appear to be pivoting away from its website. At least that's what web traffic tracker comScore says.
Back in December 2015,ience peaked at nearly 21.5 million monthly visitors in the U.S., according to comScore. Since that zenith, the company's audience has fallen precipitously. This past June, ience had fallen to 11 million users. By August, it landed at 6.6 million users, according to comScore.
But Mic executives say comScore's data is way off the mark. In fact, Mic argues it now reaches over 70 million people each month and that its internal numbers keep going up.
"ComScore accounts for about 10% of Mic’s actual audience, so we really don’t take that number very seriously," said Mic president Jonathan Carson.