Condé Nast Finds Magazine Readership Growing Among Millennials
It’s a fairly common assumption that millennials don’t read print media because they’re all too busy browsing blogs, clicking on Facebook links and watching YouTube videos to crack open a physical magazine. Well, a new study from Condé Nast says young people's magazine readership is actually the highest it's been in decades.
“There’s a misperception about what’s going on with printed magazines,” said Scott McDonald, svp of market research at Condé Nast, who headed a similar study six years ago. “I thought that coming back and redoing the study after six years of this brutal recession,