Condé Nast Positions its Video Offering as a Respite from Brand Safety Crises
Advertisers flock to platforms like Facebook and YouTube for their extensive reach and mounds of data. Condé Nast is saying they have all that and more.
In December 2017, the legacy publisher launched Condé Nast Prime, a suite of cross-platform video content. The company has since been trying to educate the marketplace on how – for a slight premium – advertisers can avoid the next brand safety crisis.
Scott Saperstein, vice-president of video sales at Condé Nast, told The Drum that when a brand safety crisis hits, advertisers come looking for a place where customers engage with content at a high level and look to deal with publishers that have strong targeting capabilities.