Confessions of a Former Facebook Exec on the Platform’s Struggles with Video
Facebook has not had an easy road in getting users to think of it as a video platform. In fact, it has had multiple shifts in products and strategies, trying to fundamentally change user behavior on its platform. But if the road has been bumpy for Facebook, it’s been even worse for some digital publishers that put most — if not all — of their eggs in Facebook’s basket.
In our latest Confessions, in which we exchange anonymity for honesty, we asked a former Facebook executive about Facebook’s attempts to make Watch work, the culture inside the company that sometimes prevents Facebook from making necessary improvements on product, and how that has impacted Facebook’s relationship with publishers. The conversation has been lightly edited for length and clarity.
Facebook declined to comment on the record for this story.