Dare Greatly: Condé Nast’s New Cadillac Campaign Reimagines Role of Editorial
When Condé Nast launched its in-house branded content studio last January, one of its chief selling points was that 23 Stories, as its studio is called, would give advertisers access to the company’s resources, namely, editors and writers. And that strategy seems to be working. Condé Nast announced today that 23 Stories is partnering with Cadillac to create an advertising campaign that will “reinvent the luxury space by pushing the boundaries of marketing.”
Although seemingly every media company is beefing up or creating an in-house advertising studio, most media organizations emphasize the separation of editorial and branded content divisions. Condé Nast has taken a different track by touting its editorial talent for crossing that so-called church and state divide.