Did Facebook’s Faulty Data Push News Publishers to Make Terrible Decisions on Video?
“It will probably be all video.”
In June 2016, Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, spent several minutes of a panel at a Fortune conference talking about how Facebook was witnessing video overtake text.
“We’re seeing a year-on-year decline on text,” Mendelsohn answered. “We’re seeing a massive increase, as I’ve said, on both pictures and video. So I think, yeah, if I was having a bet, I would say: Video, video, video.”
“Wow,” the moderator, Pattie Sellers, responded.
“The best way to tell stories, in this world where so much information is coming at us, actually is video,” Mendelsohn continued. “It commands so much more information in a much quicker period. So actually, the trend helps us to digest more of the information, in a quicker way.”