Are Digital Editions Dead?
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a savior.
One shouldn’t be surprised given that a Harrison Group study that same year of 1,800 consumers reported that tablet users spent 75% more time reading newspapers and 50% more time reading magazines. Harrison also discovered in 2012 that 35% of magazine subscribers paid more attention to the ads in the digital editions than they did in print.
But by 2013, analysts were declaring that the days of digital edition magazine apps were over, based on Alliance for Audited Media data that reported that the 25 top-selling digital replicas accounted for only 12% of total subscriptions, on average.