Epicurious And Bon Appétit Launch Digital Video Network
Condé Nast’s Food Innovation Group — a year-old partnership that combined the Epicurious and Bon Appétit brands — sees a hole in the digital video market: short, food-related content for mobile and connected TV viewers.
Consequently, the publisher on Monday launched the Food Innovation Group Video Network, featuring content specifically tailored for mobile and connected TV consumption.
Some videos were shot vertically, for example, for mobile viewing. Those vertical videos instruct cooks how to pit an avocado or chop an onion in 10-second loops. The video network is launching with nine series, and aims to produce 26 different shows by 2016.