Esquire Puts Up a Paywall for a Single Article and Will Donate the Proceeds
Esquire is experimenting with a single-story paywall around a piece that was written about the 9/11 attacks, and the proceeds will go towards a scholarship in the name of murdered journalist James Foley.
As anyone who follows the media industry knows by now, paywalls are the order of the day for most newspapers and magazines, and in most cases they block off everything that a publication puts online. But what if you had a paywall around a single article? And not only that, but what if a majority of the proceeds from that paywall went