Facebook Tests Ad Breaks in All Types of Videos, Giving Creators a 55% Cut
Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video content so they tease viewers enough to sit through the ads, while luring more producers to Facebook.
On-demand video publishers will get to select where in their video they want to insert an ad break, but it must be at least 20 seconds in and at least 2 minutes apart. Recode reported last month that ad breaks were coming.
Facebook’s Audience Network for showing ads in other apps now lets all publishers host in-stream video ads, after testing them this year.