Financial Times Launches New Tool to Help 'Knowledge-Hungry' Subscribers Track Their Reading
"Think for a moment – what if you could somehow introduce some aspect of tracking in the news-reading experience?," asked James Webb, group product manager, Financial Times, at Hacks Hackers London last night (16 October).
The publisher has today launched Knowledge Builder, a new tool to help readers take control of the amount of information they read about a topic.
"FT subscribers are knowledge-hungry, but sometimes they struggle with context, knowing what to read next and why."
The tool will track the articles that subscribers read, giving them an indication of the amount of information they have read on a topic, and suggesting further reads to them.