Forbes is Building More AI Tools for its Reporters
Forbes is investing in tools to make its newsroom more bionic.
Over the summer, the business publisher, which just had its most profitable year in more than a decade, rolled out a new CMS, called Bertie, which recommends article topics for contributors based on their previous output, headlines based on the sentiment of their pieces and images too. It’s also testing a tool that writes rough versions of articles that contributors can simply polish up, rather than having to write a full story from scratch. The CMS is currently available to Forbes’ editorial staff and senior contributors in North America, and will be rolled out to all of its contributors in North America and Europe in the first quarter of 2019. The AI story-writing tool, which Forbes’s product team is experimenting with, does not have an immediate roll-out date.