Forbes Rebuilt Its New Mobile Website As a Progressive Web App
With its intersitial quotes and lengthy load times, Forbes is “known for having a slower site than average and a more hefty ad experience,” Salah Zalatimo, Forbes’ senior VP of product development told me.
That’s why Forbes on Tuesday is beginning the public roll out of its new mobile site, which it says loads in 0.8 seconds — down from anywhere from 3 to 12 seconds on its current mobile site.
The new mobile site is a Progressive Web App, a Google-backed mobile web format that looks and functions a bit more like a native app — but most importantly loads quickly.
PWAs work on all mobile devices, but they have added functionality on Android, where users can add them to their homescreen like a native app. Once Android users take that step, Forbes’ PWA will work offline and be able to send push notifications.