Google Goes After Mobile Native Advertising With New AdSense Formats
AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the look and feel of the publisher’s mobile sites. Publishers can use any or all of these ad categories on their sites.
Matched content is Google’s content recommendation product that launched in 2015 for AdSense publishers to promote their own content. Eligible publishers can now show relevant ads in their Matched content units, which appear at the bottom of articles.