Google Search Now Indexes iOS 9 Apps with Deep Links, Safari Will Show App Content by End of the Month
In May, Google began allowing iOS developers to implement App Indexing so signed-in users can open content surfaced from mobile apps directly in Google Search (via the main Google app and via Chrome, or even installing iOS apps if they don’t have them). These indexed links were made available to “a small group of test partners initially,” and now the company is expanding that by making the feature compatible with HTTP deep link standards for iOS 9. Google expects iOS users will start seeing app content in Safari by the end of October.
This means developers can now get app content into the search results page on Safari for iOS by adding universal links to their iOS 9 app, and then integrating with Google’s SDK. Because this is now much simpler, Google is dropping app indexing support on iOS 7 and iOS 8.