Google's Proposed Changes to Chrome Could Weaken Ad Blockers
THE WEB CAN be an annoying and creepy place. Big animated ads try to distract you from what you’re reading, while ads for products you’ve already bought stalk you. That’s led many people to install ad blockers or other tools to inhibit websites from tracking them. According to a survey by identity management company Janrain, 71 percent of respondents use ad blockers or some other tool to control their online experience. Google, which makes the bulk of its money from advertising, has even gone so far as to block ads on its Chrome browser on a small number of sites with particularly aggressive ads.
Ad blockers are typically pieces of third-party software that can be installed as add-ons or “extensions” to your web browser. Other extensions modify content on behalf of users, sometimes as a joke, other times to make pages more legible or to add extra features. These extensions put the web browsing experience in the reader's hands, as opposed to the publisher's.