‘Hard to Back Out’: Publishers Grow Frustrated by the Lack of Revenue From Apple News
Last year, Apple News brimmed with promise for publishers, offering an engaged, high-quality audience that seemed to do nothing but grow. Ad revenue wasn’t great, but at the start of 2018, most publishers assumed that would come around.
One year later, most publishers are still waiting. Monetization on Apple News remains a slog, according to seven publishers interviewed by Digiday. Ad revenue is bogged down by advertisers’ disinterest in the ad inventory that publishers are selling directly, and by remnant ad fill rates that many publishers describe as abysmal, even after a modest improvement to start the year, sources said. One source said their publication earned “low five-figures” every month from Apple News; another said they earned less than $1,000 per month.
Apple did not respond to a request for comment.