Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial.
“When Troy [Young] became president of the magazine media company last summer, it was important to the leadership team to accelerate the cross-pollination of skills across the organization,” Smith said. He will continue to report to Young.