Here’s Where Your New Readers are Going to Come From in 2019
Data has a habit of giving us advance signals about particular trends. It shouts: “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes to their News Feed.
Some of those trends jump out more than others. Wouldn’t it be great to predict how reliable those trends are? Things change fast online. I would want to be sure about a trend before investing resources in chasing it.
So, using data we’ve gathered at Parse.ly, let’s take a deep dive into how platforms have changed over the past year — looking not just at the sheer size of the traffic shifts, but also how quickly they change. Platforms that look promising (SmartNews and, yes, still Flipboard), platforms that look like they’re slipping (Twitter), and platforms that cannot make up their damn mind (looking at you, Google).