How Being Open About Your Financials Can Help Grow Your Reader-Funded Publication
As reader revenue becomes increasingly central to media business models, we’re continuing our five-year tradition of sharing what we’ve learned about running a reader-funded news organization.
In 2013, we launched De Correspondent in The Netherlands with the help of some 19,000 founding members who backed our world-record breaking crowdfunding campaign. Since then, we’ve grown to an online journalism platform with more than 60,000 paying members. In the coming year, we want to expand our publication to the US and beyond with the launch of The Correspondent.
Just as in the Netherlands, financial transparency will be a key feature of The Correspondent. In this post, I’ll explain why, and how it could benefit your publication.