How Collaboration Across Departments and Companies Benefits Magazine Media
Collaboration has a storied history in the journalism industry, according to the Tow Center for Digital Journalism. "The history of journalism includes many and varied forms of cooperation, as far back as landmark events such as the creation of the Associated Press by five New York newspapers in 1846 to share costs related to the cover-age of the Mexican-American War," wrote Carlos Martínez de la Serna, in a March report. What makes collaboration different in 2018 is the "the wide diffusion of networked forms of organisation and production, and the transformative impact of these cooperative practices in reshaping the new media world," he wrote.
There are many purposes for collaboration in the media industry, in newsrooms, across state lines and international borders. Media organisations around the world are collaborating on content, from the BBC's collaborative journalism efforts that has seen over 90 news organisations in the UK participate in a Local News Partnership (LNP), to news organisations working together in Oregon to cover state government, or uncover tax shortfalls in Kansas schools. Publishers are collaborating with retailers on affiliate marketing and ecommerce, and partnering with fellow publishers on technology and innovative artificial intelligence content.