How The California Consumer Privacy Act Stacks Up Against GDPR
While both the California Consumer Privacy Act and Europe’s General Data Protection Regulation address the collection of personal information by businesses, they are actually quite different.
Here’s where they diverge and why the advertising trade orgs are lobbying like bandits to block the California act’s passage. The IAB, DMA, ANA, 4As and NAI decried the proposed legislation Thursday in a joint webinar.
(The proposal has more than enough signatures to get on the ballot, although the final decision won’t be made until June 25. If it does make it on, which is highly likely, the initiative could be voted into law during the general election in November.)